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Luma AI

Expectant AI enthusiasts thronged the Luma AI website on Wednesday, resulting in multi-hour waits to access the company’s new free-to-use, high-definition AI video generator, Dream Machine, as per Venture Beat’s report. What’s all the commotion about? Well, the Andreessen Horowitz-backed startup’s model promises video generation of up to 120 frames per second for a whopping 120 seconds. And based on some of the examples being shared online so far, it’s truly impressive. Recommended Videos

Welcome @LumaLabsAI to the AI Video wars! It makes perfect sense that your technology, which creates 3D models, is well-suited for high-quality video generation. I’ve remade my Brothers Grimm fairy tales video with your new tool. More examples below,

So it’s Dream Machine. I’m a… pic.twitter.com/KXT9FvurWV

— Max Einhorn (@MaxEinhorn) June 12, 2024

“Hey everyone, thank you all so much for your enthusiasm and support!” Barkley Dai, Luma’s head of product and growth, wrote in a message on the firm’s Discord channel Wednesday. “We are currently facing high demands and are working on increasing our capacity! All the creations won’t be lost; they will just be in the queue. We will update the status here once we have additional capacity!”

As of Thursday morning, the wait time for Dream Machine service was a little over one minute, a significant improvement from the previous afternoon’s wait times. Part of Dream Machine’s immediate success can be attributed to Luma’s previous efforts to reach out to prominent AI video creators ahead of the public beta release, giving them a sneak peek of the model’s capabilities and allowing them to share their generated creations throughout the day.

Luma AI dropped their Sora competitor and it’s insane! The best part? They are actually letting people use it! 10 awesome examples with prompts: pic.twitter.com/vcDsAQjjD1

— Allen T. (@Mr_AllenT) June 12, 2024

Initial feedback from the creators was generally positive, with users able to generate five-second-long videos in a couple of minutes based solely on text-based prompts. A number of users even made direct comparisons to OpenAI’s Sora, widely regarded as the current state-of-the-art in AI video generation.

We don’t need Sora anymore 🙂 #LumaDreamMachine

I’ll be posting more creations soon, and this is AMAZING! pic.twitter.com/ldBoPIbeF2

— Kiri (@Kyrannio) June 12, 2024

Dream Machine’s free tier allows users to generate up to 30 video clips per month, while higher paid tiers offer up to 2,000 video generations per month at a cost of $499. Luma AI’s offering is just the latest entrant in an increasingly crowded and fiercely contested AI space. Other free services like Google’s Lumiere, Runway, Pika, and Kling from China’s Kuaishou company are also vying to chip away at Sora’s lead. You can try Dream Machine for yourself at the Luma AI website.