GM Reportedly Slashes 1,000 Jobs in Division

GM is making a significant move by laying off 1,000 salaried employees in its global workforce on Monday, as reported by CNBC today. The cuts are primarily targeting the automaker’s software and services division, affecting approximately 600 employees working at GM’s tech campus near Detroit.

In an email to The Verge, GM spokesperson Kevin Kelly stated that as the company strives to build its future, it is necessary to “simplify for speed and excellence, make bold choices, and prioritize the investments that will have the greatest impact.” This involves laying off “certain teams” within the software and services organization.

The division is led by GM executives Baris Cetinok and Dave Richardson, who replaced executive VP of software and former Apple executive Mike Abbott. Abbott joined GM in May 2023 but had to leave the company in March due to health issues.

The software and services division encompasses teams working on vehicle infotainment and OnStar services. Richardson, who is SVP of software and services engineering, supervises other parts of the division that handle GM’s Super Cruise advanced driver-assist system, embedded platforms, digital products, and commercial solutions, as per CNBC.

Recently, GM has encountered major software problems in the new Chevy Blazer EV. Customers have reported experiencing blank infotainment screens and charging error messages. GM issued a stop sale notice last December due to these software issues, and it was finally lifted this past March.

The timing of the stop sale drama involving the Blazer EV was far from ideal. GM has been endeavoring to showcase its Android-based infotainment in vehicles as a viable alternative to popular phone projection systems like Apple CarPlay and Android Auto, which is disabled in the automaker’s EV lineup.

The company also canceled its Tesla Full Self-Driving competitor product, “Ultra Cruise,” and merged the project’s team with the regular Super Cruise team in January.

GM is working hard to expand its highly regarded hands-free system by the end of 2025. However, competitor Ford’s BlueCruise is catching up and expanding to Europe. BlueCruise even received a higher score from Consumer Reports, which previously ranked Super Cruise as its top advanced driver-assist system.

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